The term fractional CMO gets used a lot in marketing circles right now. Like most terms that gain traction quickly, it has started to mean different things to different people. Some agencies slap it on a retainer package that is essentially account management with a fancier title. Others are offering […]
DFW
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There is a pattern that shows up repeatedly among established businesses in McKinney and the broader Collin County area. The business is doing well. Revenue is solid. The owner has invested in marketing: a web designer here, an SEO vendor there, someone running Facebook ads, maybe an agency handling email. […]