There is a ceiling that most marketing agencies hit somewhere between 15 and 25 clients. Below that number, a good team can manage the workload through process and effort. Above it, things start to slip. Emails go out late. Reports are thinner than they should be. Account managers spread across […]
MarTech
2 posts
Ask any marketing agency principal what their biggest operational headache is and they will not say clients. They will say software. The average agency runs somewhere between 12 and 20 separate tools to manage client work, and most of those tools were not designed to talk to each other. Data […]