Most businesses using AI tools have no idea where their data goes. They type a prompt, get an output, and move on. What happens to the business context they just handed to a third-party model is not something they have thought through. For a lot of use cases, that is […]
MarTech
6 posts
Content marketing has a volume problem. The research on organic search consistently shows that websites publishing more high-quality content rank better and attract more traffic. That is not a controversial finding. The controversial part is “high-quality” and what happens when you try to produce it at the volume that actually […]
Every AI marketing tool claims to be smart. Most of them are smart in the same way autocomplete is smart. They recognize patterns in language and produce outputs that look plausible. Feed them a brief and they generate content. Feed them a customer list and they segment it. They are […]
Outbound email had a rough decade. Inboxes got smarter about filtering it, recipients got better at ignoring it, and the prevailing wisdom in marketing circles shifted firmly toward inbound. Build content. Earn attention. Let customers come to you. Outbound was something you did when you were desperate or did not […]
There is a ceiling that most marketing agencies hit somewhere between 15 and 25 clients. Below that number, a good team can manage the workload through process and effort. Above it, things start to slip. Emails go out late. Reports are thinner than they should be. Account managers spread across […]
Ask any marketing agency principal what their biggest operational headache is and they will not say clients. They will say software. The average agency runs somewhere between 12 and 20 separate tools to manage client work, and most of those tools were not designed to talk to each other. Data […]