Most marketing engagements start in the wrong place. A business owner decides they need more leads, calls an agency or hires a vendor, and within a week someone is setting up ad campaigns or redesigning the website. The problem is not the execution. The problem is that execution started before […]
Daily Archives: May 18, 2026
2 posts
AI marketing advice tends to be written for product companies. Traffic funnels, conversion optimization, ad spend efficiency, content volume. These are real concerns, but they do not map cleanly onto how professional services firms actually grow. A fractional CFO practice, an accounting firm, a consultancy, or a legal practice does […]